About Us

The Alpha Promise

Alpha Funding Partners was formed to help real estate investors, brokers, and referral partners to get immediate access to direct capital in an easy and affordable way.

We understand that projects are complicated and that the lending process can be confusing. To solve that, we provide timely feedback, the perfect loan for every project, transparent terms, and professional support to make every project successful.

Pros Working for Pros

As a successful lender with over 50 years of combined experience, Alpha Funding Partners believes in building strong and lasting relationships. We underwrite and approve loans in-house and our team works quickly to immediately review, approve, and fund projects.

Once projects begin, Alpha brings years of lending and project management experience to every partnership. We offer a seasoned team with rich experience as lenders, borrowers, project managers, general contractors, and entrepreneurs. We know what investors need when they need it. We are pros working for pros and we welcome the opportunity to earn your next project while helping your business grow.

Collaborative, Engaging, Motivating, Innovative

These concepts drive our internal interactions as well as how our team works with our clients.


Over the years we have always invested back in the operations and technology to improve all aspects of the business. Many of these changes have come from our internal team but also from our feedback and interactions with our borrowers. We work in a fast-paced industry where our staff and borrowers need to work together to provide the best results – understanding the real needs and the project of our borrower is key to our success.

This has resulted in 50% to 70% repeat business on a monthly basis and great employees who have been with the company for years.

Our Executive Team

Fred Assini

Chief Executive Officer

Andrew Smith

Executive Chairman

Matthew Weber

Chief Revenue Officer

Michael Strasser

Chief Operating Officer

Bruce Lawner

Chief Credit Officer

Videos from Alpha Funding

Alpha's EXPANDED Broker Referral Program

Mar 16, 2020

Calling All Realtors

Mar 10, 2020

New Construction Progress, funded by Alpha Funding Partners

Apr 28, 2020

An ALPHA Review

May 29, 2020

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Fred Assini

Director & Chief Executive Officer

Fred founded First Rehab Lending in 2012, the nationwide private money lender now part of Alpha Funding Partners. As the founder, he was responsible for the company’s overall business strategy and day to day operations; during this time, he expanded his business to over thirty states, creating one of the largest private money lenders on the East Coast. Fred was instrumental to the funding of over 100 million dollars in investment properties, with specialization in non-owner occupied residential fix and flip, multi-family, mixed-use, and ground-up constructions loans. In the early 1990s, he also founded and still operates, both Granite Hill Construction and FJN Property Management (“FJN”). At Granite Hill, he purchases properties and acts as a general contractor for renovations and remodeling before resale; as CEO of FJN, he leads facility inspections, property showings, and explains the nuances of occupancy terms.

Andrew Smith

Director & Executive Chairman

Andrew is an innovative financial services executive with 30 years of experience as an academic, mentor, and practitioner leading companies in the design and execution of goal-driven investment strategies to create a branded platform for growth. He draws on his research as a Lecturer and a Research Fellow at the University of Oxford. As Chief Investment Officer at Republic National Bank, he raised over 1 billion dollars in client funds in only three years; he later broadened this background, again as Chief Investment Officer, when he set-up and ran a Four Hundred Million Dollar ($400,000,000) multi-strategy fund. His history in the industry spans the full spectrum of fixed income; from Collateral Manager for three Asset Backed Securities Collateral Debt Obligations (“ABS CDOs”) and structuring a One Hundred Fifty Million ($150,000,000) Life Settlements Annuity program to raising over $4 billion in debt for various mortgage related structured products. Andrew is currently Chief Executive Officer of BroadSolutions in New York where he raised 40 million dollars of capital and purchased Towne Mortgage Corporation, a company he previously grew from 400 million dollars per year in originations to over 1.2 billion dollars with a servicing book of over 25,000 borrowers. Not only does his time as an academic and professional speak to his expertise, but he has also served as a designated expert witness and valuation expert for over 13 cases involving swaps, mortgages, and ABS CDOs.

Matthew Weber

Chief Revenue Officer
Since 2016, Matthew has led Alpha’s Business Development, Marketing, and Sales efforts helping grow Alpha Funding Partners to one of the premier private lenders in the Northeast. He has been an integral part in helping Alpha originate $150M+ in loan volume in 2019 and over $600M in total capital deployed with more than 60-70% of Alpha’s business coming from repeat borrowers. Using his dynamic sales and business development background he has helped grow Alpha’s loan originations and revenue by 125% for the past 4 years in a row. Prior to joining Alpha, Matt completed his B.S. in Biology and A.S. Exercise Science and Physiology at William Paterson University. Along with real estate, Matthew has always had a strong passion for health and wellness. As a coaching professional, personal trainer, and athlete he has been a successful health professional working with a wide range of athletes to special populations in performance and corrective exercise.

Michael Strasser

Chief Operating Officer

Michael Strasser is the Chief Operating Officer for Alpha Funding Partners and joined our team in August 2013.

Michael has a Bachelor of Arts from Rutgers and a Master’s Degree from the New School. He has worked in several fields as a paralegal for real estate and immigration law firms and was an Assistant Producer for a Satellite Radio Program.

Currently, Michael heads the Operations and Underwriting Department for Alpha and coordinates day to day activities. He also oversees our underwriting process.

When asked for a piece of advice on hard money loans, Strasser says, “For Hard Money, always find the right deal, not any deal.” Michael enjoys everything to do with technology and in his free time he likes to travel to new places and play video games.

Bruce Lawner

Chief Credit Officer
Bruce Lawner is an experienced executive with a demonstrated history of over 30 years of mortgage banking and private lending experience. As the Chief Credit Officer of Alpha Funding Partners, Bruce manages credit and lending operations while bringing his vast experience of Fix and Flip/Bridge Financing along with FHLMC FHA, VA, NON QM to the company. He has a BS in Business Management from the State University of New York College at Old Westbury.
Bruce maintains his FHA Direct Endorsed Underwriting Chums # and MLO-NMLS# approval status.